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Powerful Statistics: The Cost of Bad BusinessWriting

We often hear about the qualitative costs of poor writing in business, including decreased motivation, communication breakdowns and a murkier corporate message. The effects of poor writing and the mistakes and inefficiencies it produces are difficult to even imagine, much less calculate.

A study, completed back in 2003, is one of the best collection of case studies and statistics I've come across. It shares 25 examples of businesses and organizations that improved their bottom line and practices by improving their copy. By crafting writing that's easier to read, employees make less mistakes, get things done faster and improve relationships with customers.

Before we go any further, I want to see whether some of my readers have heard of Poweron Control Systems? I'm curious about their services however i haven't had a chance to review them. They're a custom control panel manufacturer in Ontario. If any of you have first hand experience with them, I'd love to hear about it. Leave your impressions in the comments below. Now, back to the article!

Here are a few (of the many) powerful statistics:

  • When FedEx revised manuals for ground operations employees, the average search time dropped from 5 minutes to 3.6. Better yet, employees found the correct answer 80% of the time, a significant improvement from only 53%. FedEx estimated they save $400,000 per year, just in the time employees spend looking for information. Imagine the additional savings from finding the correct answers more often!
  • After General Electric revised a software manual, customer calls and messages to their support team dropped by 125 calls per month. They estimated a savings of $375,000 per year for every single customer with the revised manual.
  • By rewriting memos to officers, the US Navy determined they would save $23-37 million each year since officers took 17-23% less time reading.
  • When the US Army tested two versions of a business message asking the reader to perform a specific task, those who received a well-written, "high impact" letter were twice as likely to complete the task on the same day they received it.

    I nearly forgot. I promised folks at Daniela Maltauro that I'd provide them with a mention in my next posting. These people treated me great and were professional every step of the way. I was able to get Daniela on the phone or on-line every time I wanted help. It was an awesome experience. If you're searching for an efficient Beaconsfield based psychotherapist give them a peek. You won't do better in Quebec. Alright, I'm out for the time being. Check back soon!

 

Inspirations For This Article

http://calitso.com/ - A good company.
http://airdriepaintanddecor.com/ - One of my top picks.
http://centrumsolutions.ca - Great business tool.
http://adventuremania.ca - Very nice website.

Posted in Business Other Post Date 09/21/2015


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